Last night, Big Beef and Cheddar inventors Arby's cut together a tribute to Jon Stewart by way of a video montage. What a great reaction by a brand to years of being picked on. But we like to think that The Daily Show provided Arby's an outrageous amount of free advertising. So it was probably more of a love letter than a dig. Either way, Arby's comes out on top.
Posted By: Rob Walker Chief Mutant Officer Mutant Capitalist