Integrating Social Media Into Your Existing Marketing Mix

With the dawn of the twenty-first century, our world has been shrinking. Globalization has turned into a solid phenomenon bringing together trade units and erasing borders. This exponential growth of trade has raised severe competition in the market. The most powerful tactic that can be used to get ahead of the competition is with social media marketing.
The internet has completely redefined our way of life. Social Media Marketing is the latest phenomenon in marketing and is growing at a unparalleled rate. This fast growth of social media has led to various social media channels opening up. It can get very confusing for business owners to decide what social media channels they want to focus on to optimize their business.  However, it is important that organizations avail social media to the maximum and not think of it as just another media channel. Instead, social media can be used to enhance and multiply the marketing strategies you currently indulge in.  Making your marketing strategies social will greatly boost your brand awareness and even profits. It can be as simple as sharing a video on Facebook and adding hastags to your TV commercials.

How can Social Media Marketing help?

One of the biggest perks of using Social Media as a marketing tool is its impact in the field of customer service. By integrating your Twitter account with your customer service or connecting to your market through a Facebook page, you get closer to your customers and get them to become more loyal. Through social media, you’re allowed you to receive messages from your customers while filtering out the spam and scams. When high quality customer service is offered on social media, word-of-mouth travels at the speed of light. 
You can also create content and videos before and after your events to increase their life. A well directed video will go viral on the internet and spread your marketing campaign all over the world. By posting regular Facebook statuses or tweets about upcoming events, followers and audiences get hyped up and are hence more likely to be a part of that event.
Businesses spend a lot of time looking for the right newspaper, the right TV channel, and the right time slot to run their ads. This is all done to ensure that the target market is able to see the marketing campaign. With the help of blogs and blogs post, drawing the attention of your target market becomes much easier. If you’re a finance company, getting in touch with influential bloggers that blog about financial matters will help you go a long way. 

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