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10 Things That Keep Entrepreneurs from Success

11/25/2014

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I just read an article about the 10 things entrepreneurs do that hold them back. I thought the article was spot on and was worthy of sharing. Below, I have given you the broad strokes. If you would like to read the article, in its entirety, CLICK HERE 
Here you go:
  1. Be Jealous
  2. Look Back
  3. Make Excuses
  4. Stop Learning
  5. Associate with Negative People
  6. Wake Up Without a Plan
  7. Be Scared to Make Changes
  8. Talk Too Much
  9. Focus Solely on the Money
  10. Let Failure Stop You
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Using A/B Testing for a Lingerie Shoot

11/25/2014

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Lingerie company Adore Me, uses A/B testing to determine what images shoppers like best. This testing tests everything from the color of the models hair to furniture in the shot to poses the talent are in. This use of testing is not just used by Adore Me, many companies are now testing their shots. 

Read The Full Article Here 
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Decide What It Is You Want...

11/24/2014

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Here's a little motivation to get your week off to a good start.
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From #Hashtag to a Movie

11/21/2014

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You may remember the #freethenipple hashtag. It was such a great story and a powerful campaign. Now there is a movie based on the campaign. So we went from an activists hashtag to an IFC movie. The movie opens December 12th. 

STILL THINK SOCIAL MEDIA DOESN'T MATTER?
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If Only Your Content Was This Good

11/18/2014

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Ken Block is at it again.  This time he is showing off the City of Angels. Backed by Ford, Hoonigan, and Need for Speed. The entire concept took $1 million and 1 year to plan and make and 5 days to shoot. There are many odes including: Randy's Donuts, Chinatown, O.J. Simpson's Slow Speed chase and many more.

Now the question is: How can you create this type of engaging content when you don't have a million dollars or a year to plan it?

Just to frame it for you, this video was uploaded yesterday and as of this post(1 day) it has garnered nearly 7 million views.


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Knowing Is Not Enough. We Must Apply

11/12/2014

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Willing is not enough. We must do.  A little wisdom from Bruce Lee.
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The Importance of Ad Placement

11/7/2014

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What really understanding your target demo looks like.
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When social media goes too far

11/7/2014

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Nobody wants to see this!!
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Tear the Gates down

11/4/2014

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Tomorrow Facebook is tearing down the like gates. You will no longer be able to use "Likes" to gain entry into one of your apps. 

Facebook announced the change last August and gave developers 90 days to get their crap together.

We've never had much success with "like-gating" so the change does not impact our clients. We believe that creating barriers to your content goes against the whole purpose of social media.

What are your thoughts on the change?
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