I just read an article about the 10 things entrepreneurs do that hold them back. I thought the article was spot on and was worthy of sharing. Below, I have given you the broad strokes. If you would like to read the article, in its entirety, CLICK HERE
Here you go:
Lingerie company Adore Me, uses A/B testing to determine what images shoppers like best. This testing tests everything from the color of the models hair to furniture in the shot to poses the talent are in. This use of testing is not just used by Adore Me, many companies are now testing their shots.
Read The Full Article Here
You may remember the #freethenipple hashtag. It was such a great story and a powerful campaign. Now there is a movie based on the campaign. So we went from an activists hashtag to an IFC movie. The movie opens December 12th.
STILL THINK SOCIAL MEDIA DOESN'T MATTER?
Ken Block is at it again. This time he is showing off the City of Angels. Backed by Ford, Hoonigan, and Need for Speed. The entire concept took $1 million and 1 year to plan and make and 5 days to shoot. There are many odes including: Randy's Donuts, Chinatown, O.J. Simpson's Slow Speed chase and many more.
Now the question is: How can you create this type of engaging content when you don't have a million dollars or a year to plan it?
Just to frame it for you, this video was uploaded yesterday and as of this post(1 day) it has garnered nearly 7 million views.