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Showing Off: RoBoGo Campaign Video

9/9/2015

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Every once in a while we like to show off a little. Here is a fun little video we did for our friends at Rock On. It was meant be a short promo video for their RoBoGo sale.
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Mutant Marketing Tip No. 22

8/24/2015

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Don't waste space in your ad's headline with your company name. Headlines have strict character limits. Don't waste that precious space with your company name. Use the space, instead, for an attention grabbing headline.
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One Company's Response to Mural Fines

8/14/2015

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So this little Mexican food joint was known for their very creative murals. Then local government stepped in and told them it was considered a billboard. This was their response.
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Arby's Brilliant Response to Jon Stewart

8/6/2015

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Last night, Big Beef and Cheddar inventors Arby's cut together a tribute to Jon Stewart by way of a video montage. What a great reaction by a brand to years of being picked on. But we like to think that The Daily Show provided Arby's an outrageous amount of free advertising. So it was probably more of a love letter than a dig.  Either way, Arby's comes out on top.
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How To Start a Creative Agency

4/16/2015

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If you've always wondered how to start a creative agency, well, here is your step by step tutorial. 
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The New Snickers Superbowl Ad is Epic

1/29/2015

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The new spot features Danny Trejo and an awesome cameo at the end. We have a leader for the best commercial of 2015.
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Fantastic Rolex Commercial

1/8/2015

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We always love well done commercials. Especially those that highlight the human condition. This outstanding ad from Rolex is one of those commercials.
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Using A/B Testing for a Lingerie Shoot

11/25/2014

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Lingerie company Adore Me, uses A/B testing to determine what images shoppers like best. This testing tests everything from the color of the models hair to furniture in the shot to poses the talent are in. This use of testing is not just used by Adore Me, many companies are now testing their shots. 

Read The Full Article Here 
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If Only Your Content Was This Good

11/18/2014

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Ken Block is at it again.  This time he is showing off the City of Angels. Backed by Ford, Hoonigan, and Need for Speed. The entire concept took $1 million and 1 year to plan and make and 5 days to shoot. There are many odes including: Randy's Donuts, Chinatown, O.J. Simpson's Slow Speed chase and many more.

Now the question is: How can you create this type of engaging content when you don't have a million dollars or a year to plan it?

Just to frame it for you, this video was uploaded yesterday and as of this post(1 day) it has garnered nearly 7 million views.


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The Importance of Ad Placement

11/7/2014

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What really understanding your target demo looks like.
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