Lingerie company Adore Me, uses A/B testing to determine what images shoppers like best. This testing tests everything from the color of the models hair to furniture in the shot to poses the talent are in. This use of testing is not just used by Adore Me, many companies are now testing their shots.
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Vine is coming along as a somewhat powerful tool to reach your audience. While the videos are quite short(6 seconds), businesses, such as Honda, are using it to create fun little promotions.
This article gives you four quick tips to using vine as a part of your marketing mix.
The main take aways from the article are: