As rumored for some time, Twitter is no longer going to count photos, usernames, links, quoted Tweets, and other attachments against your 140 character count.

We never really thought of it that way. But pretty dead on.

If you've always wondered how to start a creative agency, well, here is your step by step tutorial. 

You may remember the #freethenipple hashtag. It was such a great story and a powerful campaign. Now there is a movie based on the campaign. So we went from an activists hashtag to an IFC movie. The movie opens December 12th. 

STILL THINK SOCIAL MEDIA DOESN'T MATTER?

Nobody wants to see this!!

In an effort to combine your email with your social media and lifestyle, Google has rolled out "Inbox".  Take a look at the video below for more info. If you would like an invite to Inbox, send an email to: inbox@google.com

As most know, there is no sure fire way to get your content to go viral. With that said, there are still plenty of companies out there that promise just that. Here is what we think about those people:

Facebook announced today that they will be changing the way they serve up posts that link to outside sites. Click Baiting, as the practice is called, is when a post is made with little information. Think of posts that you see that say "Click Here To See More". Facebook is now going to measure the time that a user clicks on a link and then returns back to use Facebook. They are going to make certain assumptions. They will assume that if you click a link and then immediately come back to Facebook that you did not find the content valuable.

Many sites are using time spent as a metric for content performance. It is understood that if a visitor spends time on your site that you are serving up good content. If they are not spending any extended time, it is assumed that you are not.

To read more about the new change: Click Here

Rob Walker is Head Mutant at Mutant Capitalist. You can contact Rob here. You can also socialize with him on Twitter and Facebook.

With the dawn of the twenty-first century, our world has been shrinking. Globalization has turned into a solid phenomenon bringing together trade units and erasing borders. This exponential growth of trade has raised severe competition in the market. The most powerful tactic that can be used to get ahead of the competition is with social media marketing.
The internet has completely redefined our way of life. Social Media Marketing is the latest phenomenon in marketing and is growing at a unparalleled rate. This fast growth of social media has led to various social media channels opening up. It can get very confusing for business owners to decide what social media channels they want to focus on to optimize their business.  However, it is important that organizations avail social media to the maximum and not think of it as just another media channel. Instead, social media can be used to enhance and multiply the marketing strategies you currently indulge in.  Making your marketing strategies social will greatly boost your brand awareness and even profits. It can be as simple as sharing a video on Facebook and adding hastags to your TV commercials.

How can Social Media Marketing help?

One of the biggest perks of using Social Media as a marketing tool is its impact in the field of customer service. By integrating your Twitter account with your customer service or connecting to your market through a Facebook page, you get closer to your customers and get them to become more loyal. Through social media, you’re allowed you to receive messages from your customers while filtering out the spam and scams. When high quality customer service is offered on social media, word-of-mouth travels at the speed of light. 
You can also create content and videos before and after your events to increase their life. A well directed video will go viral on the internet and spread your marketing campaign all over the world. By posting regular Facebook statuses or tweets about upcoming events, followers and audiences get hyped up and are hence more likely to be a part of that event.
Businesses spend a lot of time looking for the right newspaper, the right TV channel, and the right time slot to run their ads. This is all done to ensure that the target market is able to see the marketing campaign. With the help of blogs and blogs post, drawing the attention of your target market becomes much easier. If you’re a finance company, getting in touch with influential bloggers that blog about financial matters will help you go a long way.