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Lingerie company Adore Me, uses A/B testing to determine what images shoppers like best. This testing tests everything from the color of the models hair to furniture in the shot to poses the talent are in. This use of testing is not just used by Adore Me, many companies are now testing their shots.
Read The Full Article Here Posted By: Rob Walker Chief Mutant Officer Mutant Capitalist
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May 2016
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